Like all other forms of social media marketing, Instagram has a dynamic ecosystem.
You may achieve the best Instagram interaction by considering your target market and the sector for which you produce material.
In addition, creating a truly successful Instagram content strategy could require some trial and error.
When creating content, you must carefully select the best images, intriguing wording, and relevant hashtags.
As a result, it could be discouraging to put all this effort into a post to get five likes and a tonne of spam comments.
Let’s hop into the basics first.
What Time Are Instagram Users Most Active?
First, remember that the world is divisible into numerous time zones. Therefore, it is crucial to understand which part of a global audience you are attempting to target because the following timings depend on their particular time zone.
Once you’ve done that, use logic to consider what individuals do regularly.
Most people check social media as soon as they wake up, checking their newsfeeds or watching Instagram Reels for a few minutes or longer.
So, a good time to post in the morning is between 7–8 a.m.
Another time when individuals frequently use their phones is during lunch breaks. Increase the likelihood that your post will appear closer to the top of their feed by posting between 11 and 1 p.m. when people are probably taking lunch breaks.
Remember that many of these recommended times offer more flexibility now that many individuals work from home.
Immediately after work or right before bed, people frequently browse social media.
Even though the peak posting period on Sunday is from 6 to 8 p.m., this time is significant for posting on most other days.
Generally, you can post early in the morning, around midday, and in the evening or right before people go to bed.
Your target audience’s age, demographic, and industry can all affect the publishing timings, so keep that in mind.
What is the best time to post on Instagram?
Think about the day of the week that gets you the most likes! The most comments?
We crunched the stats to determine the general ideal times to post on Instagram. We’ll also assist you in choosing the specific optimum times to publish for your brand because every company and audience is different.
Is there a best time to post on Instagram?
Each company’s sweet spot for Instagram posting varies just a little. It is true because each social media brand targets a different audience with different behavior patterns.
Don’t give up, though! Social media marketers can use certain best practices to achieve fantastic outcomes.
Posting when your followers are online is essential because the Instagram algorithm gives preference to recency.
When it comes to making a post more successful, recency is one of the quickest and simplest victories.
Beyond that, it’s also crucial to be clear about your marketing objectives on Instagram. Do you have specific goals for increasing engagement, boosting traffic, or raising awareness? What does success look like, and have your postings previously experienced that success? Your previous victories serve as a crucial benchmark for when to submit your overall performance.
Overall the best time to post on Instagram for likes, comments, and shares
Wednesdays at 11 a.m. are the most popular time to post on Instagram. We discovered that midweek, and during working hours, Instagram users are most inclined to interact with the material. That makes sense; it’s the ideal opportunity to take a break from work and scroll.
Weekends often have low interest and are the worst days to post. It is likely due to people spending more time in the real world than on Instagram.
Best time to post on Instagram on Monday
On Mondays, the suggested time to post on Instagram is 12:00 p.m. Most Instagram users enjoy getting their work week off to a great start. By midday, they are seeking a break on Instagram.
Best time to post on Instagram on Tuesday
On Tuesdays, the suggested time to post on Instagram is 9:00 a.m. Engagement is also high between 8 and 10 in the morning, although it peaks at 9:00 a.m.
Best time to post on Instagram on Wednesday
On Wednesdays, 11:00 a.m. is the best time to post on Instagram. Additionally, accounts receive the total engagement on Wednesday.
Best time to post on Instagram on a Thursday
On Thursdays, the suitable time to post on Instagram is 12:00 p.m. The period from 11:00 a.m. to 2:00 p.m. is ideal for maximum engagement on any workday.
Best time to post on Instagram on Friday
On Fridays, 2:00 p.m. is the best time to post on Instagram. On Friday, from 7 a.m. to 2:00 p.m., there is continuous interaction during the morning and lunch hours.
Best time to post on Instagram on Saturday
The optimum time to post on Instagram on Saturday is at 9:00 a.m. Before folks start thinking about their offline weekend plans, seize those eyes!
Best time to post on Instagram on Sunday
On Sundays, 7:00 p.m. is the best time to post to Instagram. On Sundays, participation is relatively constant throughout the afternoon and evening. It only changes from 12:00 until 8:00.
Best time to post Reels on Instagram
Posting Reels whenever you want or any time of day is not that big of a task if you want to increase your Instagram following and engagement. According to our analytics, reels can receive up to 300% more engagement than typical Instagram videos.
We’ve discovered that posting Reels is most effective between 9 a.m. to 12 p.m., Monday to Thursday.
Post-Times To Avoid
Let’s go back to people’s natural routines.
Generally speaking, engagement levels are lower on weekends but don’t completely rule them out. It can be a good day if you post on Saturday at the right moment.
Sunday evenings are typically a busy time for brands that sell consumer products.
However, it has been widely accepted that Sundays are typically the worst days to post because people are either decompressing or preparing for the coming week. In general, people will therefore spend less time scrolling through social media.
On the other hand, as indicated above, Sunday evenings have some respectable engagement levels. Furthermore, don’t we all hate Mondays?
Given that people are settling into their routines, you will probably observe reduced engagement levels on this workday.
The Most Liked Instagram Post
Lionel Messi’s historic world cup photo recently became the most-liked photo on Instagram. He shared it on December 18th, which was a Sunday.
Final Thoughts
As you can see, picking the best publishing times can be time-consuming.
But once you do, you can create an Instagram content strategy that meets the brand’s goals.
While posting at the correct times might increase engagement overall, you must also pick the right hashtags, images, and copy for each post. Additionally, keep an eye out for promoted posts because they may alter how you perceive your insights.
It would help if you established a balance between these aspects to increase interaction and grow your fan base consistently.
