Tips to use Instagram for your business

Instagram is one of the most fast-growing networks nowadays with 400 million daily active users. So it’s obvious that brands create their Instagram accounts to profit the benefits from the potential of Instagram. Using this platform business can achieve such goals as showcase the products and services, attract new customers, drive awareness of the brand, increase sales and website visitors, and much more..

But before you start using Instagram as a tool for your business, learn how to act to have successful presence.

Here’s our tips how to use Instagram in a smart way


How to Monitor Social Media the Right Way 👀

Fancy the impressive business insights that you can receive from the social networks users by monitoring them and their activity. Isn’t it a perfect way to get the required statistics about your customers preferences and needs, competitors marketing strategy, new influencers and engagers?

You can appeal to this type of business intelligence when you realize the social media monitoring strategy for user’s tracking and analysis.
But what exactly does social media monitoring include?

So, it’s about monitoring all range of the user’s presence: posts, likes, follows, comments, shares. Social monitoring is also related to social listening that is about to track all the mentions of your brand online. All this data helps to understand social media more deeply and contributes to creating the best marketing strategies for your business.

You can have a lot of reasons to track users on social media: to spy upon on your competitors, improve your posts content, find new customers and many more. To learn more about why monitoring users is so important, read this article.
To start monitoring you should make the plan and choose tools to be sure that you will get all the required statistics in a handy way with 100% accuracy.

Here’s some tips that will help you get started monitoring the social media in the most effective way


Instagram analytics become easier

Snoopreport, well known and world’s only Instagram user tracking platform just made it easier to understand user activity report. We rolled out a brief description of user activity, liked media hashtags cloud, user interests cloud and actions hitmap. So you can determine the hours and days user most active at and user’s interests in seconds. This data is also applied for the group reports which makes those features even more valuable.

All this data is really unique as Instagram doesn’t allow you to filter your following feed to see a certain user activity. Snoopreport does: it provides likes and follows in the weekly and monthly reports with the posts photo snippets that link to Instagram.

Spy on Instagram account, track user likes on Instagram
Neymar Instagram account’s activity report

As you can see from the brief description of the user activity, the service provides the following summary: the number of likes and follows, the number of users whose posts were liked and the number of verified users among them, the favourite user, the number of “likeback” posts, the most popular hashtags in the liked posts and the topics interested to the monitored user.

Marketers and researchers need to extract all possible information as they usually make the in-depth analytics to get all possible user insight.

That’s why Snoopreport got the new features that can really facilitate the research of Instagram users and save your time and efforts.


How to make a detailed analysis of an Instagram account’s growth strategy

If you’re using Instagram and you want to get more and more followers every day, you’re probably interested in how the popular accounts growth strategies work. We already described two main methods: organic and automated and shared the perfect way to define which one is used by a certain Instagram user: you need to monitor its activity within 2-3 weeks with Snoopreport and then compare the data with the common user behavior on Instagram. For more details, click here.

So as you can see it’s pretty easy to check if a person uses Instagram automation to grow the followers count. But the Snoopreport tool provides more in-depth metrics to prove the research results and get all details of the growth strategy applied.


How to determine if Instagram growth is organic or automated?

About three billion users worldwide have at least one account in any social network and the social media users number is growing every day. Let’s consider Instagram as an example: it’s already used by about 700 million of users among them there are famous brands and bloggers, movie stars, popular singers and models and, of course, individual users.  The most common reason to build a presence on Instagram is to gain more popularity and influence on Internet. This way there is a great chance to have an opportunity to make money by promoting multiple products and services, attracting more audience to your account, collaborating with influencers and more.

But to succeed on Instagram, you should have a huge number of followers and multiply it every day. The Internet is full of different tips and tricks on how to grow your account and your Instagram community – just use Google search with the query “grow my Instagram account”. It will provide you a plenty of blogs with the advice how you should behave on Instagram. But actually all the methods of growing an account can be associated with organic and automated ways of social media growth.


How digital marketers should research fashion industry trends on social media

As Internet takes an integral part of the modern life, it’s a great place for businesses to display their products and services. For more solid presence they tend to create accounts in social networks so to engage their customers and attract the potential ones.

To be successful every brand needs a really effective marketing strategy of promotion. Of course, there is a simple way – just to pay for ads on all social media, buy services of the most expensive influencers, but it’s not 100% guaranteed that you will achieve your goals with such expenses.

The most useful advice here is to prepare for setting up your marketing campaigns and not to jump in feet first. Of course you can analyze some common points on social media – celebrities and influencers posts, popular and niche hashtags, the competitors ways of promotion and so on.

But why not to start with the monitoring of your customers preferences and behavior tendencies, your competitors growth strategies and raising new trends on Instagram? So then you can enrich your content and target the users you really need.

Let’s see how it works on one of the most used social network – Instagram.

As Instagram is all about high quality images and stylish photos, the content related to fashion, car, travel industries is the most engaging. So to define the trends of gaining popularity content, the smartest way is to monitor users on Instagram: what photos they like, what posts they comment, what new users they follow.


How to find right Instagram influencers for your brand

Influencer marketing is a type of marketing that uses social media celebrities and opinion leaders to broadcast your brand name, products or services to a large audience. The difference between influencer marketing and conventional marketing is you pay/ hire /inspire influencers (opinion leaders) to spread the message. Influencer marketing falls into two subcategories which are social media marketing and content marketing. In social media networks like Instagram influencers are expected to make a content go viral and spread the word via their personal Instagram accounts. Most social media influencer campaign carries a content element, so either you create the content for the influencers or they are tasked with both creating and promoting the content.

Perfect example of influencers marketing post on Instagram

There are some common methods for carrying out an influencer marketing strategy; depending on the scope of campaign and budget, brands and agencies make use of search engines like google or specialized services to find influencers to connect with, this method requires individual searches and using a spreadsheet to keep track of the information of all likely influencers.


How we experienced the smartest way to find influencers on Instagram

Snoopreport is the Instagram monitoring service that tracks user actions as likes, comments and follows.

To start monitoring Instagram users you just need to add their usernames in your dashboard and buy a time package of 4, 26 or 52 weeks.

Snoopreport will provide you the results in weekly and monthly reports in PDF format and all user actions in CSV report that contains the data about users, their posts, links and other metrics useful for in-depth analytics.

In addition to the individual PDF and CSV reports Snoopreport also offers you group reports to apply for analysis of the user groups behavior.


Snoopreport for marketers and analysts: we let you use it for free!

Snoopreport keeps track of what users do on Instagram, what they like, comment and whom they follow. It’s the ultimate source of user insights.

Now you can study users behaviour on Instagram, their preferences, habits, research influencers e.t.c.

Snoopreport platform is the unique Instagram tool of it’s kind: Snoopreport monitors the user activity on Instagram as likes, comments and follows and provides it in handy weekly and monthly reports. You can sign up here: or check report examples here:

We provide an easy-to-use simple PDF report as well as CSV report with all user actions and fields like posts captions, hashtags and geotags, direct media URLs for possible image recognition.

Right from the box you will able to:

  • research user insights
  • research influencers
  • research competitors Instagram strategy
  • research actively involved users   
  • research customer trends  
  • research possible brand switchers  
  • and many more 

See Snoopreport use cases for professional analytics here and here

Primarily Snoopreport will be helpful for brands and bloggers, marketers and analysts. That’s why we are ready to offer you to use Snoopreport for free!


Why social media monitoring is important for your business

Nowadays you can find the presence of every company on social media. Facebook, Instagram, Twitter and others changed the way business build their marketing strategy. Brands create their image, online reputation on social media: they reach millions of their customers with their messages and have an outlet for discussion and evaluation of the brand’s products and services.
Social media is the most successful element in digital marketing all over the world. Monitoring social media data gives you an opportunity to use the most of social media: track competitors strategy, listen to your customers, find influencers, and set your content marketing strategy.

First, what is social media monitoring?

Briefly, it’s the process of listening of what happens on social media. It includes all the user actions as likes, followings, discussions in comments about your company, your products, your competition – so anything. It’s a great opportunity to get what people think of your brand, what they like, what they think about your competition – what impact your marketing strategy has on social media.
Let’s finally find out why you should monitor social media.