What content to post on Instagram: post types and tips

Instagram is a social network that is great for business and marketers as it lets post visual content useful to cover the huge number of people from the target audience in a short period of time. Visual content is the most reachable and engaging. The best way to market a service or a product is to share the right attractive content that will collect tons of likes so it will draw the right users.

The only question is what the content is the best to achieve this purpose? Actually there isn’t an exact answer as there are many content types that could work effectively in different campaigns for different Instagram accounts.

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Guide to use Instagram hashtags in 2018

Instagram is the fast-growing social network that has already gained 1 billion users all over the world. Among the bunch of posts and videos posted each day it’s difficult to deliver the content to the right audience. That’s why it’s required to supplement each post with the right bunch of hashtags that will highlight your photos among others and let you gain more likes and followers.

Instagram users can create their own hashtags, follow them to get new content right in their feed, even “ignore” some of them. For Instagram business accounts hashtags are the powerful tool to grow their business on Instagram, attract potential customers and rival the competitors.

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Useful tips to start earning on Instagram

If you’re new into Instagram business, the following questions can come to your mind: How does a new account goes from 0 to thousands of followers? How to keep comments and likes coming, keep people engaged?

One thing is for sure — it’s a lot of hard work. If you really want to become a “successful Instagrammer” and earn from every picture posted and shared, there are some useful tips to follow.

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Instagram for business: a free business profile and user insights

Instagram is a social network that has about 700 million of users and it’s more popular than Twitter in two times now! Users spend about 30 minutes/a day on Instagram: they create posts with photos or videos, like and comment them, communicate in direct messages and watch other users stories.

What is Instagram for business today?

Instagram offers a great option for brands to create a business account – it means you get an Instagram account with a contact button, paid ad, free analytics of overall view of your Instagram posts, impressions, reach, and follower information, top of your posts, your followers data and more.

Instagram is already used by 25 million businesses (up from fifteen million in July, 2017). So you can see that Instagram is becoming more attractive place for business to stand out and display the products and services.

Top brands on Instagram are seeing a per-follower engagement rate higher in about 50 times than on Facebook and in 120 times than on Twitter.

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Instagram marketing guide: tips and tools to prepare your campaign

Instagram marketing takes a great part of every modern business growth strategy as Instagram is the perfect place for brands to expose the products and offers by creating a bright and attractive “digital showcase”: you just need to create posts connected by a unified theme quite regularly and engage other users. It sounds really good but usually it’s not enough for marketing.

Marketing on Instagram is not only a large number of posts and followers but the deep analytics of all factors that can influence your performance on Instagram (competitors, customers, influencers, results data). The complete and clear picture will help you to manage your customer-centric campaigns that should bring your target audience to your Instagram account and draw your followers to truly engage it: like your photos, comment them, make reposts, and create their own posts about your brand/product.

There is a great number of tips how you should monitor and analyze your competitors, track and engage your customers, find the perfect influencers, get conclusions of your marketing success or fail. Plus one of the most trending topics becomes the social media and Instagram tools that assist and facilitate your efforts.

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Tips to use Instagram for your business

Instagram is one of the most fast-growing networks nowadays with 400 million daily active users. So it’s obvious that brands create their Instagram accounts to profit the benefits from the potential of Instagram. Using this platform business can achieve such goals as showcase the products and services, attract new customers, drive awareness of the brand, increase sales and website visitors, and much more..

But before you start using Instagram as a tool for your business, learn how to act to have successful presence.

Here’s our tips how to use Instagram in a smart way

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How to Monitor Social Media the Right Way 👀

Fancy the impressive business insights that you can receive from the social networks users by monitoring them and their activity. Isn’t it a perfect way to get the required statistics about your customers preferences and needs, competitors marketing strategy, new influencers and engagers?

You can appeal to this type of business intelligence when you realize the social media monitoring strategy for user’s tracking and analysis.
But what exactly does social media monitoring include?

So, it’s about monitoring all range of the user’s presence: posts, likes, follows, comments, shares. Social monitoring is also related to social listening that is about to track all the mentions of your brand online. All this data helps to understand social media more deeply and contributes to creating the best marketing strategies for your business.

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Instagram analytics become easier

Snoopreport, well known and world’s only Instagram user tracking platform just made it easier to understand user activity report. We rolled out a brief description of user activity, liked media hashtags cloud, user interests cloud and actions hitmap. So you can determine the hours and days user most active at and user’s interests in seconds. This data is also applied for the group reports which makes those features even more valuable.

All this data is really unique as Instagram doesn’t allow you to filter your following feed to see a certain user activity. Snoopreport does: it provides likes and follows in the weekly and monthly reports with the posts photo snippets that link to Instagram.

Spy on Instagram account, track user likes on Instagram
Neymar Instagram account’s activity report

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How to make a detailed analysis of an Instagram account’s growth strategy

If you’re using Instagram and you want to get more and more followers every day, you’re probably interested in how the popular accounts growth strategies work. We already described two main methods: organic and automated and shared the perfect way to define which one is used by a certain Instagram user: you need to monitor its activity within 2-3 weeks with Snoopreport and then compare the data with the common user behavior on Instagram. For more details, click here.

So as you can see it’s pretty easy to check if a person uses Instagram automation to grow the followers count. But the Snoopreport tool provides more in-depth metrics to prove the research results and get all details of the growth strategy applied.

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How to determine if Instagram growth is organic or automated?

About three billion users worldwide have at least one account in any social network and the social media users number is growing every day. Let’s consider Instagram as an example: it’s already used by about 700 million of users among them there are famous brands and bloggers, movie stars, popular singers and models and, of course, individual users.  The most common reason to build a presence on Instagram is to gain more popularity and influence on Internet. This way there is a great chance to have an opportunity to make money by promoting multiple products and services, attracting more audience to your account, collaborating with influencers and more.

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