Instagram is a social network that is great for business and marketers as it lets post visual content useful to cover the huge number of people from the target audience in a short period of time. Visual content is the most reachable and engaging. The best way to market a service or a product is to share the right attractive content that will collect tons of likes so it will draw the right users.
The only question is what the content is the best to achieve this purpose? Actually there isn’t an exact answer as there are many content types that could work effectively in different campaigns for different Instagram accounts.