Instagram marketing takes a great part of every modern business growth strategy as Instagram is the perfect place for brands to expose the products and offers by creating a bright and attractive “digital showcase”: you just need to create posts connected by a unified theme quite regularly and engage other users. It sounds really good but usually it’s not enough for marketing.
Marketing on Instagram is not only a large number of posts and followers but the deep analytics of all factors that can influence your performance on Instagram (competitors, customers, influencers, results data). The complete and clear picture will help you to manage your customer-centric campaigns that should bring your target audience to your Instagram account and draw your followers to truly engage it: like your photos, comment them, make reposts, and create their own posts about your brand/product.
There is a great number of tips how you should monitor and analyze your competitors, track and engage your customers, find the perfect influencers, get conclusions of your marketing success or fail. Plus one of the most trending topics becomes the social media and Instagram tools that assist and facilitate your efforts.