You may schedule your social media posts using the social media content calendar and track engagements once they go live. You may quickly upload the Instagram photograph you wish to share, add a caption and other information (such as the location), and then schedule it to publish at the time and date of your choosing. The simplest method to save time on Instagram so you can concentrate on what matters is to learn how to plan posts. A scheduling tool becomes increasingly valuable when your Instagram marketing strategies get more intricate. Planning, creating, and sharing consistent, high-quality content becomes simpler when some tedious tasks are automated.
II. Types of Instagram post schedulers
- Third-party tools: Many softwares offer the feature of scheduling posts on Instagram. Some of the third-party tools to schedule posts on Instagram are-
- SocialPilot- Since it is user-friendly and straightforward, you can plan Instagram posts, reels, and stories with SocialPilot. Along with Instagram, it supports Facebook, LinkedIn, Pinterest, TikTok, Google My Business, Tumblr, YouTube, and VK. It also supports Google My Business. Users can create, integrate, and schedule content from a single dashboard. What’s most intriguing, though, is how SocialPilot frequently upgrades its features to reflect the most recent fashions.
- Hootsuite- You may make your social media posts with it, and you can preview them before scheduling. Not only is Hootsuite for Instagram. Users may plan and publish posts on Twitter, Facebook, Linkedin, Pinterest, and YouTube. Despite being widely used, it is more expensive and difficult than other Instagram publishing applications.
- Later- Over a million people use this program globally, and it has many useful features. This tool may be very helpful, regardless of whether you are a little business, an influencer, or an agency. Some key features are a calendar view for planning and creating material and previewing it on Laters’ Instagram Planner.
- Native scheduling: With the addition of a new element that will let you choose a day and time for the post to go live and will move Instagram’s built-in post-scheduling option to the advanced choices in the post composer flow. You will be able to schedule both regular articles and Reels using this. A native, in-app scheduling function integrated into the composer flow might be a terrific addition and help you plan your Instagram publishing schedule anytime. You could still use all of Instagram’s production tools and choices while creating your posts.
III. How to use an Instagram post scheduler
- Signing up for a service: Whatever software one uses as a post scheduler, one needs to sign up for the app’s service. Here Hootsuite is taken as an example-
It’s simple to integrate your Instagram account if you use Hootsuite. The Hootsuite dashboard shows the following:
- In the lower-left corner, click the symbol for your profile.
- Select Social Networks and Teams next.
- In the bottom-left corner, click + Private Network.
- Click Connect with Instagram after selecting Instagram from the list of networks.
- Enter your account information.
- Scheduling posts:
- You may schedule content by selecting Schedule this post under Advanced options in the Instagram post composer.
- Tap Schedule after choosing the time and day you want the material to go live.
IV. Tips for using Instagram post schedulers
- Plan ahead: Schedule content to go live when your audience is most active. Monitor the performance of your postings at various times and adjust your publishing schedule accordingly.
- Monitor performance: Your Instagram scheduling approach will develop over time, and you could realize that you occasionally need to switch things up. To better assist you in achieving your objectives, every adjustment you make to your Instagram strategy should be supported by statistics and data. You must routinely examine your Instagram statistics and watch for any patterns or changes in your profile’s performance.
Balancing quality and quantity is one of the company’s major difficulties when designing its social media scheduling plan. Overly ambitious content-sharing plans risk detracting from the overall quality and actual worth of each article for your audience. And in the cutthroat world of Instagram, quality always wins out over quantity.