As Internet takes an integral part of the modern life, it’s a great place for businesses to display their products and services. For more solid presence they tend to create accounts in social networks so to engage their customers and attract the potential ones.
To be successful every brand needs a really effective marketing strategy of promotion. Of course, there is a simple way – just to pay for ads on all social media, buy services of the most expensive influencers, but it’s not 100% guaranteed that you will achieve your goals with such expenses.
The most useful advice here is to prepare for setting up your marketing campaigns and not to jump in feet first. Of course you can analyze some common points on social media – celebrities and influencers posts, popular and niche hashtags, the competitors ways of promotion and so on.
But why not to start with the monitoring of your customers preferences and behavior tendencies, your competitors growth strategies and raising new trends on Instagram? So then you can enrich your content and target the users you really need.
Let’s see how it works on one of the most used social network – Instagram.
As Instagram is all about high quality images and stylish photos, the content related to fashion, car, travel industries is the most engaging. So to define the trends of gaining popularity content, the smartest way is to monitor users on Instagram: what photos they like, what posts they comment, what new users they follow.